Chapter 8: Planning: The Strategies of Public Relations

18 09 2008

Important points:

  • There are three main types of PR plans: ad hoc, standing plans, and contingency plans.
  • Public relations plans MUST reflect the organization’s goals and mission statement.
  • A PR plan incorporates goals, objectives, and tactics. 
  • A good PR plan is goal-oriented, values-based, flexible, realistic, and helps the organization fulfill its values. 
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