Internship Reflection

11 06 2009

This summer I am interning with Rawle Murdy, a marketing communications firm.  I told myself that I was going to try and document my daily experiences on my blog, like a journal.  I did not realize how busy I would be.  So I am making up for all the blog posts I missed with a giant summary.

Since beginning my internship, I have already learned a lot.  I have written news releases, pitched those releases, compiled media lists and have done research for clients.  I have learned a lot from completing these tasks.

One of the most important lessons I have learned thus far is that flexibility is essential.  There are days when you are working on an assignment and something very important comes up and you have to switch gears to focus your attention on that.  You must be able to jump on that task and complete it with the best of your ability.  This is something that is harder for some than others depending on work ethic and personality type.

Also, you need to be open to criticism.  An internship is a learning experience.  Soak up all the advice and critiques you are giving so you can use this information to learn.  I feel like I am constantly asking for comments and criticism.  “Tell me what to do differently.” “Tell me what you think.”  This has really helped me to further my learning and make me feel more comfortable completing certain tasks.

I am going to continue to update you on my learning experiences during my summer internships.  If you have any questions or suggestions for me please comment.

Applying for PR Jobs and Internships out of College

6 04 2009


Recently I have been applying to a lot of internships. I came across a post from CareeRealism about what not to do when writing cover letters and resumes and think that it is very helpful.

Cover letters and resumes are the most important thing when applying for jobs or internships. They help you get your foot in the door. If you don’t have a well written cover letter or resume, you may not even have the chance to meet the internship coordinator or job seeker in person. CareeRealism discuses 3 don’ts when it comes to cover letters and resumes.

  1. Don’t send out cover letters or resumes with typos or formatting errors. Have someone else proofread for you.
  2. Don’t be self-absorbed or pretentious in your cover letter. The cover letter should be about the company. Show how your experience relates to them.
  3. Don’t use a multi-page resume right out of college. You just don’t have that much experience. Keep it short and simple and only put the relevant experiences on it.

I think these tips are very useful and will help when applying for jobs and internships. Remember that your cover letter and resume are your foot in the door. They are the first step.

From my personal experience with resumes and cover letters and speaking with PR professionals I have added a few Do’s to CareeRealism’s list of Don’ts.

  1. Make your resume scanable. Use headings to divide your resume into sections. Companies will get thousands of resumes for job and internship postings. Most likely they will only spend a few seconds reading your resume. Therefore, make sure it is easy to read.
  2. Don’t use fancy fonts or formats when writing cover letters and resumes. Make them as easy to read as possible. The more professional they look the better.
  3. Before writing your cover letter, research the company you are applying to. In your letter comment on their clients or perhaps a campaign they worked on and comment on this. As CareeRealism stated relate yourself to THEM.
  4. If you are submitting a paper copy of your resume or cover letter, print it on a quality paper. Some people recommend an off-white paper, but as long as its a resume paper you should be fine.

I hope these hints help you when applying for jobs and internships. Good luck!