Capitalizing on the Power of Partnerships

5 10 2010

This chapter explains how nonprofits can benefit from forming coalitions and media working groups.  It also discusses how an organization can enhance internal communication and form media partnerships.  Working partnerships are very valuable to nonprofits because they amplify and reinforce an organization’s work and often provide access and opportunities that would not otherwise be available.  Many times these partnerships can increase funding, and by working together groups can create a unified voice.

An example of a partnership that creates a unified voice are the partnerships between organizations during breast cancer awareness month (October).  During this month organizations like  Susan G. Komen partner with Yoplait, New Balance and even American Airlines to create one unified voice.  These partn

erships help to raise a lot of money and help to make the issue of breast cancer much more visible in society.  Overall, thesepartnerships help to increase awareness about the issue, increase name recognition for themselves as well as Susan G Komen, and help to raise funds.  This is an example of a very successful partnership.

In class, the fashion show committee discussed the need for Safe Harbor to partner with at least one other organization for this event.  I think this is extremely important and will make the event much more successful.  However, partners must be chosen wisely.  They should reflect the goal of the event and should be able to relate to the cause or issue in some way.  All in all, partnerships are extremely valuable to nonprofits for a variety of reasons.  I would recommend that your nonprofit organization research potential partners in their local communities.