Important points:
- New marketing strategies are becoming more similar to public relations. Both focus on the individual and seek to build long term relationships with that individual.
- Consumer-Focused Marketing focuses on the individual and acknowledges the individuals wants and needs.
- The use of databases and various forms of media that the individual prefer help marketing organizations send clear and consistent messages.
- Although CFM and Public relations share commonalities, all public relations is not a part of marketing.
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