Chapter 13: Public Relations and Marketing

Important points:

• New marketing strategies are becoming more similar to public relations.  Both focus on the individual and seek to build long term relationships with that individual.
• Consumer-Focused Marketing focuses on the individual and acknowledges the individuals wants and needs.
• The use of databases and various forms of media that the individual prefer help marketing organizations send clear and consistent messages.
• Although CFM and Public relations share commonalities, all public relations is not a part of marketing.