Chapter 2: Jobs in Public Relations

Key points from reading:

• All public relations practitioners share one goal: to help create and sustain relationships between an organization and its publics.
• Most PR jobs fall into 5 main categories: corporations, nonprofit organizations and trade associations, governments, public relations agencies and independent public relations consultants.
• Public relations practitioners have a wide variety of activities and duties.  However, they can usually be grouped into two types of tasks: managerial tasks and technician tasks.
• The salaries of public practitioners vary depending on their position, but for most in the field salary is not the most important thing.  PR practitioners love their jobs!