Chapter 11: Public Relations in the Digital Age

7 10 2008

Important Points

  • The Digital Age has changed helped PR practitioners to communicate with a vast amount of publics in various locations.
  • Serious matters such as privacy issues, the protection of intellectual material, job security, and media convergence have been raised as a result of the Digital Age.
  • Although technology has changed our world drastically, when sending a message the content of the message and the medium chosen still depend on the audience, purpose, and values.
  • The most important job for PR in the future is to stay up-to-date with new and advancing technologies.