Working with Crowds

16 11 2010

This chapter discusses how nonprofits can utilize crowds to inexpensively lift some of the weight off the shoulders of staff members.  This process is known as crowdsourcing or the process of organizing people to participate in a joint project, often in small ways.

The chapter discusses 4 different types of crowdsourcing:

  1. Collective intelligence or crowd wisdom: This is the concept that more heads are better than one when it comes to problem solving.
  2. Crowd creation: crowds can help create original works of knowledge or art
  3. Crowd voting: crowds love to vote for their favorite things
  4. Crowd funding: Crowds have a collective pocketbook and can help to fund ideas that benefit others

Working with crowds takes practice and trust.  The organization should break their strategic goals into smaller pieces that the crowds can help with.  First the organization must make it clear what they want their crowds to accomplish/do. Second, Organizations need to connect with the right crowd for the job.  Last, the organization needs to make it clear to the crowd how their input will be used.

After reading this chapter I realized that my Communication class serves as a crowd for Safe Harbor.  They have given us small goals that they would like accomplished and then have given us the freedom to expand and add to these goals.  Safe Harbor has a lot of trust in our class and has allowed us to act as free agents on their behalf.  I would categorize our crowdsourcing as collective intelligence, crowd creation and crowd voting.  We are creating content for them to use, collectively solving problems on their behalf as well as voting for them to win a $25,000 Pepsi Refresh Grant.  This semester Safe Harbor has benefitted greatly from crowdsourcing.