Comment on “Skittles…This is what I want you to do!”

10 03 2009

After talking in class about the skittles social media buzz, I cam across this blog post by Geno Church on the Brains on Fire blog.  Geno talks about the skittles stunt being an example of Buzz marketing.  However he poses the question, do buzz only tactics defeat the ability to build conversations that will create loyalty?  I think that people need more than buzz tactics to create loyalty and trust.  I encourage you to read this posts and the comments posted on it, including mine.