Another Reason Why Blogging is a Must!

15 01 2009

I came across this post  on PR Week while reading my RSS feeds and I thought it would really put some fire under some people who are still sceptical about blogging and why it is important.  According to the article, more and more consumers are relying on blogs and on-line conversations to help them in making purchases.  The article goes on to say that PR professionals are having to adapt rapidly to this growing trend.  One VP at Ketchum said that: PR isn’t only about talking to editors anymore.  We need to get into this powerful and influential conversations.  Blogger relations could mean the success or failure of future companies.  Read the article for yourself, it is very interesting.