Social Media Best Practices: PR Group Project

29 11 2010

This semester my PR class is working for a client, Safe Harbor.  In addition to the Pepsi Refresh Project, the class has split up into groups to produce deliverables for our client.  My groups is working on a social media best practices guide including a calendar of when to post to Facebook, Twitter and the blog and a section on how to launch a social media campaign.  We are also creating a document with recommendations for their website including the addition of a press room and a discussion forum.  The first step in completing these deliverables was research.  We looked extensively at Safe Harbor’s Twitter, Facebook and blog.  We also looked at other nonprofits and specifically domestic violence shelters to see how Safe Harbor compared to the competition.  We found that the American Red Cross was a great example for nonprofit organizations hoping to get involved in social media.  This organization is very active with social media and even has a social media plan and how to for its branches.  We are using this organization to help us give suggestions to Safe Harbor.  Safe Harbor is doing a fairly good job with social media.  We have just a few suggestions on how to make their Twitter, Facebook and blog more effective and align them with each other.  We think that these social media sites need to be more conversational and work as a team to promote Safe Harbor and domestic violence.  Many of our tips include marketing their social media accounts, how to make posts on these sites more strategic and how to increase followers, friends and comments.  We hope that our suggestions help Safe Harbor to become more involved and a better networked nonprofit.

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