Learning Loops

16 11 2010

This chapter discusses learning loops and how nonprofit organizations can use this to help them elicit social change.  Learning loops monitor and analyze a process as it unfolds.  Learning loops involve tracking, monitoring and reflection of a project.  There are different steps in the process of learning loops.  These include:

  1. Planning: Organizations should carefully consider their goals and objectives for using social media prior to beginning a project.  They should identify a specific target audience and decide what key questions they attempt to learn about their use of social media throughout the project.
  2. Measuring Engagement and Connections: In order to build relationships an organization needs to connect and engage with people.  Blogs have multiple options for measuring engagement.  The number of subscribers tells the organization how many people have made a commitment to reading the blog.  Monthly trends of the most read posts are helpful for helping the organization to understand what readers are interested in.  There are also many free online tools to measure engagement.  Comments are the most obvious way to measure engagement.  Last, influential blogs link to other blogs.
  3. Reflection:  This is the last step in the learning loop process.  Organizations need to reflect on what happened and how they can move forward.  Analyze the successes and failures of the project to help make the design of the next project more helpful.

I found this chapter particularly helpful.  My group is designing a Social Media How To Guide for Safe HArbor.  In this guide we are including tips for Twitter, Facebook and blogs.  The section that discusses measurement and engagement on blogs is very helpful to organizations that are just getting their feet wet in the social media world.  I am going to incorporate these tips into our How To Guide.  Also, I found this blog post on generating comments, which the chapter states is the easiest way to measure engagement, very helpful.  Please visit this post to learn more about increasing comments and online engagement.

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