Pepsi Refresh Project: Do Some Good

8 11 2010

The Pepsi Refresh Project is a single year-long marketing campaign that was launched January 2010.  Instead of participating in Super Bowl advertising, Pepsi has allocated that money to embark on this project.  By the end of the year Pepsi estimates that it will have given $20 million in grant money to winners of each monthly competition.  I think this has been a bold and successful strategy for Pepsi.  It has used this online campaign to build new relationships and strong ties with the groups who have received the grants.  To read more check out this article.

Our class is competing to win $25,000 for Safe Harbor, our class client.  We are utilizing all of our social networks to ask friends, family and acquaintances to vote for our project.  If we win we will use to money to purchase new mattresses, carpet and playground equipment for the 2 shelters located in upstate South Carolina.  To learn more about our project and to vote please visit:



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: