Building Trust through Transparency

8 11 2010

Transparency is one of the hardest things for organizations to embrace, but also one of the most important  if the organization wants to embrace a larger network of individuals and organizations.  Transparency is a way of thinking and being for organizations.  It is often very difficult for organizations to embrace being transparent because they do not want to reveal their mistakes and flaws to their audiences.  Also, being transparent allows someone to say anything they want about the organization and everyone can see it.  This chapter compares a transparent organization to a sponge.  The organization is anchored, clear about what they do and know what they want to accomplish.  They let people in and out easily and both are enriched by this ebb and flow.

Transparency builds trust.  It allows audience members to learn whatever they want about an organization.  It allows audience members to trust the organization because they are not hiding anything from them.  In addition to building trust, being transparent takes a lot of trust by the organization.  The organization has to trust that by being transparent its audience members will not be out to get them.  In a sense the organization needs to jump off the edge and hope that its audience members will be their to catch them and support them.

However, transparency can be difficult for some organizations because of the line of work they do.  For example Safe Harbor, a domestic violence shelter, would have a much a harder time being completely transparent because it needs to protect the confidentiality of its clients.  It can be transparent in other ways.  For instance, a news room on its website with fact sheets, press releases, photos, ect. would help audience members have better insight into this organization.  Also, I think Safe Harbor can be more transparent by sharing success stories of clients and by allowing a place for people to comment.  These would offer transparency while still protecting the safety and confidentiality of its clients.

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: