Understanding Social Networks

18 10 2010

This chapter of the Networked Nonprofit introduces what social networks are and how they can be utilized to illicit social change.  This chapter explains that social networks have two main components: people or organizations called nodes and the connections between them called ties.  This chapter explains that effective networks are made up of strong and weak ties.  Strong ties are relationships that you have with close personal friends or relatives.  Loose ties are connections that are made with acquaintances.  These ties are much looser.  These should be utilized and maintained to engage social networks and unite people behind a cause.

For example, for our class project we are attempting to win a Pepsi Refresh Grant for our client, Safe Harbor.  In order to do this we are utilizing our personal social networks along with Safe Harbor’s social networks.  To win the grant we must utilize effectively our loose and strong ties.  We are planning to reach out to everyone, not just people that we know.  We are hoping that by us asking on behalf of Safe Harbor for people to vote will encourage more people to unite behind this cause.  This is an excellent example of how social networks and their ties can be used to illicit social change for a cause or issue.

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