A Really Bad Pitch!

24 03 2009

While catching up on my Google Reader I came across a post on the Bad Pitch Blog. The blog post described the worst pitch I have ever read in my life. I couldn’t believe this really happened. Basically the NY Post newspaper received an email promoting a particular dermatologist and their news peg was the death of a real estate reporter at the NY Post. The email even stated that the reporter ignored signs of melanoma and could have prevented his death if he would have seen a dermatologist! I couldn’t believe that this particular PR person used DEATH AS A NEWS PEG! As if this wasn’t bad enough, the pitch email was sent only a few hours after the news paper staff returned from their colleague’s funeral. This was a huge PR mistake and the pitch obviously failed miserably. Note to PR practitioners: Death is too risky of a subject to use as a news peg. I encourage you all to read the post and the pitch letter.

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One response

12 08 2010
prodigalharlequin

As someone who’s interested in studying communications, I find your blog very interesting!

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