Pitch Letters

1 03 2009

In our PR class we discussed pitch letters and how to pitch to journalists and bloggers. I came across a post on the Bad Pitch Blog called Five Crucial Tips for the Perfect Pitch Letter. This blog post refers to pitch letters as the holy grail. They are the one of the best tools that PR practitioners have in their tool box, but most often, they are used ineffectively. The following 5 tips were given:

  1. Hit it with your best shot: have a very good angle for your story and say something to get the reader’s interest.
  2. Make it personal: make sure it relates to the journalist’s beat.
  3. It’s all about the method: email pitch letters and snail mail pitch letters are very different. Email pitch letters have less space; make it quick and to the point. Snail mail pitches give you a whole page if you can keep the journalist interested enough to make it to the end of your letter.
  4. Don’t rush the letter: make all your points clearly and keep it interesting.
  5. Proofread! This is the most important tip. Don’t make yourself look like an idiot. Get someone to edit your letter critically.

I really encourage my classmates and other PR professionals to read this post. It is very helpful!

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One response

3 03 2009
Mike

First blog I read after wakeup from sleep today!

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Are you tension? panic?

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