PR Portfolios and Resumes

1 12 2008

Brett Turner, PR Director for Jackson-Dawson Marketing Solutions, was the guest speaker for the Clemson PRSSA meeting on PR Portfolios.  He spoke to us about resumes, interviews, and PR portfolios.

  • The most important ability of a PR practitioner is WRITING!
  • PR practitioners are master communicators.

Rules of Resumes

  • Include a cover letter with your resume. This is the most important thing to include with your resume.
  • The cover letter is what separates you from other people.
  • Do research about the company.
  • Connect how your experience can tie in and help with the clients at a specific company/firm.
  • Write well. Don’t not have mis-spellings in your resume, cover letter, etc. Spell check does not catch everything.
  • UNDERSTAND THE AUDIENCE THAT YOU ARE TALKING TO. Know the company’s niche.
  • Re-contact the company and be assertive. This will let someone know you are serious.
  • Don’t forget to write a thank-you note. (handwritten- most company’s are lead by older generations)

PR Portfolios

What should a portfolio do?

  • It is to gain attention. It is for someone to remember you.
  • Stimulate interest. A portfolio needs to pull the employer in and engage them. Make someone look further and want to delve in.
  • Build a desire.

What needs to be in a portfolio?

  • Don’t fluff up a resume.
  • Include writing samples.

Styles of PR Portfolios

  • many styles: 3 ring binder
  • start with a very general cover letter (where your from, what you have done, what you enjoy, etc.)
  • next resume.
  • keep its in a chronological order from earliest to latest.
  • showcase your writing skills, if you did an event, etc.
  • Include references. Usually 3.
  • make it easy.
  • you don’t need a lot.

Interviews

  • Ask questions to the interviewer. Smart, thought out questions.
  • ex: Are the people I am going to be working with here today and can I meet them?
  • ex: What skills do I not have to be successful in this job?
  • ex: What is going to be my day to day role? What is a typical day like?
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