Data on the Motrin Mom Crisis

1 12 2008

In Dr. V’s PR class we discussed the Motrin Mom crisis and how twitter and blogging escalated the crisis.   The following blog post analyzes data and provides graphs about the disscussion of the crisis on Diggs and Google.  Two pieces of advice that the post gives  that I found correlated with our principles of crisis communication are as follows:

  • Apologies are cheap and can diffuse a crisis if caught soon enough
  • People go to search engines when a crisis breaks out so monitor these sites as well as other online discussions

Data is a way to show that your PR efforts work and these graphs show that Motrin’s PR efforts diffused the discussion the crisis in a matter of a few hours.

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