Chapter 9: The Tactics of Public Relations

23 09 2008

Important Points

  • Tactics are actions that should accomplish the goals from the written PR plan.
  • The tactics should try to create a win-win situation, where both the organization and the publics benefit.
  • Communication begins when the tactics are executed.
Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: