Chapter 2: Jobs in Public Relations

4 09 2008

Key points from reading:

  • All public relations practitioners share one goal: to help create and sustain relationships between an organization and its publics.
  • Most PR jobs fall into 5 main categories: corporations, nonprofit organizations and trade associations, governments, public relations agencies and independent public relations consultants.
  • Public relations practitioners have a wide variety of activities and duties.  However, they can usually be grouped into two types of tasks: managerial tasks and technician tasks.
  • The salaries of public practitioners vary depending on their position, but for most in the field salary is not the most important thing.  PR practitioners love their jobs!



One response

26 06 2010

That was very informative! Good job on finding the key points and summarizing chapter 2 so nicely! If I were to pick one of the 5 categories, I would pick non-profit most likely..Which would you choose?

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